Philipp Groubii
Philipp Groubii is the founder of Pondral, an AI Visibility platform that measures how AI assistants name and describe brands. He designed Pondral's published five-factor scoring rubric and writes its methodology notes, self-audits, and public brand teardowns.
I started Pondral after watching brand teams burn months on SEO dashboards while AI assistants started answering their buyers directly, and nobody was checking what they said. The old answer was "rank for keywords." The new question is what ChatGPT, Claude, Gemini, Perplexity, and Grok actually say when someone asks about your category. Pondral makes that measurable.
Role at Pondral
Founder. Owns the scoring methodology and its changelog, and authors every self-audit and public teardown. The rubric is at /methodology; the record of every change, including the withdrawn figures, is at /methodology/changelog.
What he writes about
- Methodology honesty: We audited Pondral with Pondral
- How engines pick brands: How AI engines decide which brands to cite
- The audit series: public brand teardowns
- The rubric, slowly: The five-factor rubric, explained
Everything he has written here
- The AEO playbook (Guide, 2026-10)
- Schema markup that AI models actually read (Guide, 2026-10)
- Building citation-worthy content (Guide, 2026-10)
- Entity consistency across the web (Guide, 2026-10)
- AEO retainers for agencies (Guide, 2026-10)
- Prompt-resilient positioning (Guide, 2026-10)
- How to track brand mentions in ChatGPT (Answer, 2026-09)
- Best AI visibility platform for tracking brands in ChatGPT (Answer, 2026-09)
- How to monitor brand mentions across AI engines (Answer, 2026-09)
- Our own audit prompt was role-playing a finance analyst. (Article, 2026-08)
- AI Visibility Audit #002: We audited an AEO agency's own AI visibility. (Article, 2026-07)
- We Audited Pondral with Pondral. Here's What We Found. (Article, 2026-06)
- Why a Strong Brand Won't Get You Named by AI Assistants (Article, 2026-06)
- How AI Assistants Actually Choose Which Brands to Name (Article, 2026-06)
- How We Score AI Visibility: Pondral's AEO Methodology Explained (Article, 2026-05)
- AI Visibility Audit #001: A top-ranked spa franchise scores 38.7. (Article, 2026-05)
- AI Visibility for B2B: Why Your Brand Isn't in AI Answers (Article, 2026-05)
- How AI Engines Decide Which Brands to Cite (Article, 2026-05)
- The five-factor rubric, explained slowly. (Article, 2026-05)
- Why your About page is now SEO infrastructure. (Article, 2026-05)
- Schema markup for the conversational web. (Article, 2026-05)
- What ChatGPT thinks "best CRM" means in 2026. (Article, 2026-05)
- The death of brand-keyword search. (Article, 2026-05)
- Inter-rater reliability for AI answers. (Article, 2026-05)
- The Complete Guide to AI Visibility in 2026 (Article, 2026-04)
- 10 Well-Known Brands and What Their Public Content Shares (Article, 2026-04)
- ChatGPT vs Perplexity vs Gemini (Article, 2026-04)
- How We Built Pondral's Scoring Rubric (Article, 2026-04)
- Schema Markup for AI: how structured data gets your brand cited (Article, 2026-04)
- AI Visibility for E-Commerce (Article, 2026-04)
- 5 Quick Wins to Improve Your AI Visibility This Week (Article, 2026-04)
- What Is Answer Engine Optimization (AEO)? (Article, 2026-04)
- AEO vs. SEO: what changes and what stays the same (Article, 2026-04)
- AEO Glossary: 25+ AI Visibility Terms Defined (Article, 2026-04)