AI Visibility for Agencies
Your clients are asking how they show up in ChatGPT. Have a real answer.
Pondral runs AI visibility audits across every client in your book (a full 5-engine audit weekly) and gives you white-label reports to put in front of clients. Open methodology. Defensible numbers.
12 included, up to 25
brands per workspace
White-label
client-ready reports
Weekly
full 5-engine audit
Open
scoring methodology
The problem
Clients are asking the question. Have a measured answer.
Clients are starting to ask their agencies some version of: "How are we showing up in ChatGPT?" Manual prompting doesn't scale past a handful of clients, and there's no shared language or standard score to report against yet.
Manual prompting doesn't scale
Three clients is fine. Thirty is impossible. Once you're spot-checking ChatGPT, Claude, Gemini, Perplexity, and Grok by hand, the work eats your strategist's calendar and the data is stale by the next QBR.
No before-and-after record
Without timestamped audit data, all you can tell a client is "trust me, you're more visible now." A stored run history, and each engine's score before and after a page went live, gives you something to show instead. Single readings move on their own, so small changes (under 15 points) are directional.
Built around the AI answer itself
Classic SEO tools started from search rankings, and several now track AI answers too. Pondral starts from the AI answer: every score links to the response it came from, graded under a published five-factor rubric.
The opportunity
AI visibility is a billable service line
Three ways an agency can package it.
Audit-as-engagement
Run a one-time AI visibility audit per client. Pondral does the data. Your strategists do the interpretation. Repeat quarterly or annually.
Retainer line item
Add AI visibility monitoring to an existing SEO, content, or digital retainer as its own line item. Pondral runs the platform. Your team runs the work.
Pitch differentiator
Walk into a new business meeting with a live AI visibility scorecard for the prospect's brand. Show them where they stand against the competitors named in the same answers.
How it works
How an agency runs this across a client book
Add every client to one workspace
12 brands included — Add brands anytime — $75/mo each (up to 25 total) — all in one workspace, one login. Your strategists work across the full book in a single dashboard. Organization SSO, workspace roles for your own team, and audit-log export. A client-side stakeholder gets a share link scoped to a single brand, so they see that brand and nothing else.
Pondral runs the audits
A full audit across ChatGPT, Claude, Gemini, Perplexity, and Grok every week. One reading per engine per run, timestamped and stored, so the numbers in your client report trace back to the raw AI response. Small moves (under 15 points) between runs are directional.
White-label the client reports
The reports you hand clients carry your logo and your agency's name — configured yourself in the dashboard. Provenance ledger export means anything we surface, you can show your client end-to-end, on demand.
Briefs into your workflow tool
Content briefs from Pondral's gap analysis, as a full writer's brief or plain-language action steps, ready to hand to whoever does the work. Once a page is live, the brief shows each engine's score for that question since publishing. Alerts by email when a client's score drops, and in Slack, Teams or Discord if you connect them. API, webhooks, and exports feed your existing reporting. You don't change tools, you add data.
Built for agency operations
What the Agency tier gives you
Agency is the tier built for multi-client operations. It includes the primitives agencies need to run AI visibility as a service line. See full pricing.
White-label client reports
Report exports carry your logo, your agency's name, and your report cover, with the option to hide Pondral branding on the client-facing document. Set it up yourself in the dashboard. A custom domain is self-serve to verify; attaching the portal host (Vercel) and a branded sending domain (Resend) is a one-time Pondral activation.
12 brands included, up to 25
One agency workspace holding every client brand. The brand selector switches the dashboard to any one client; the weekly digest rolls the whole book up in a single email.
SSO + audit log export
SAML 2.0 single sign-on for identity providers such as Okta or Microsoft Entra, plus Google sign-in. Seats with owner, strategist, writer, analyst and client-viewer roles, and a per-brand share link you can send a client-side stakeholder so they see that brand and nothing else. Audit log export for a client's security review.
API + webhooks
Push scores into your reporting stack. Pull events into client dashboards. A weekly full audit keeps every client current without manual intervention.
By agency type
How different agencies use Pondral
SEO & AI Visibility agencies
Your clients are asking when AI Visibility becomes a real service line. You need a measurement layer to bill against. Manual prompt-testing across five engines doesn't scale and your reports don't survive a CFO review.
Pondral becomes your measurement layer. Run audits per client, track scores over time, and tie content briefs to specific gaps. The open methodology means every score can be traced to the answer and the published rubric.
Brand & digital agencies
You sell strategy and creative. Clients now ask "how visible are we in AI?" and you want a substantive answer without standing up an in-house data team.
Pondral generates the data layer. Your strategists interpret it. Add AI visibility audits to brand engagements as a work package, or bundle them into ongoing retainers as their own line item.
PR & comms agencies
Reputation now extends to how AI engines describe your client. Without monitoring, you find out from your client, not before.
Pondral tracks how every client is described: a full 5-engine audit weekly. Citation analysis shows which sources the answers cite, so your team can see where earned media shows up.
Full-service & holding companies
You serve enterprise clients across BUs and geos, and a single client can run many brands. Procurement asks for SSO, audit logs, and security documentation.
Pondral's Agency tier includes 12 brands (Add brands anytime — $75/mo each (up to 25 total)) with white-label client reports, SAML SSO, audit log export, API, and a weekly full audit. Holding companies with larger books move to custom pricing. Roll the whole book up for the holdco. Drill down per-BU. One contract, one workspace, a share link per brand.
Before & after
How agencies handle AI visibility today vs. with Pondral
Integrations
Plugs into the tools you already use
Pondral doesn't replace your stack. It feeds it.
Alerts
Score drops, by email — and in Slack, Teams or Discord if you connect them
API + webhooks
Push scores into your reporting stack
CSV exports
Each run's per-question results, plus the provenance file
SAML SSO
SAML 2.0 (such as Okta or Microsoft Entra) and Google sign-in
The methodology your clients will trust
Five-factor rubric with published weights. Every score links to its raw AI response. Each (question, engine) pair is graded once per run, so small moves (under 15 points) between runs are directional. Consulting audits, which ask each question several times, report a margin of error. No black-box scoring. Your clients can audit every number.
Frequently asked questions
How does Pondral support white-label reporting for agency clients?
Agency-tier accounts get white-label client reports and a white-label client portal: the exports and the shared portal you hand clients carry your logo and your agency's name, configured yourself in the dashboard. A custom domain is self-serve to verify — a TXT record proves you own it; attaching the portal host (Vercel) and a branded sending domain for email (Resend) is then a one-time activation on our side. SSO, audit log export, and per-brand client share links are included.
Can I run audits across all my clients in one workspace?
Yes. Every client brand lives in a single agency workspace — the Agency plan includes 12 brands. Add brands anytime — $75/mo each (up to 25 total). The brand selector switches the whole dashboard to one client at a time, and the weekly digest rolls the book up for you.
What integrations do agencies use most?
Alerts when a client's score drops, delivered by email, and in Slack, Teams or Discord if you connect them. API and webhooks for custom workflows, and CSV exports of each run's results plus the provenance file for client reporting. A weekly full audit keeps every client current without manual runs.
Can I resell Pondral as part of my retainer?
Yes. You can bundle AI visibility into an existing SEO, content, or digital retainer as its own line item, or run it as a standalone audit engagement priced per brand. Pondral's brand-based agency pricing (12 brands included, up to 25) supports both.
How do I show clients what changed?
Every audit run is timestamped and stored, and every score links to the raw AI response that produced it. On a published brief, the 'Since publishing' view shows each engine's score for that question before and after the publish date. Monitoring takes one reading per engine per run, so small moves (under 15 points) are directional, and Pondral does not claim a page caused a change. Board-ready summaries print to PDF from the browser or go out as a share link.
What does the agency tier cost?
The Agency plan is $999/month, or $849/month billed annually ($10,188 billed annually); the pricing page has a monthly/annual toggle. It includes 12 brands. Add brands anytime — $75/mo each (up to 25 total). White-label client reports, SSO, a weekly full audit, API and webhooks, audit log export, and direct founder support are included. Larger agencies move to custom pricing. Contact us for volume terms.
What makes Pondral suitable for agencies?
Pondral is built for agencies that need to run AI visibility audits across multiple clients. The Agency tier includes 12 brands (Add brands anytime — $75/mo each (up to 25 total)), white-label client reports, SAML SSO, a weekly full audit, API and webhooks, content briefs your team can act on directly (a full writer's brief or plain-language action steps), and a 'Since publishing' view on each published brief. Every score links to the raw AI response so your clients can verify the data. The open 5-factor methodology means your numbers survive procurement review.
Serving a regulated vertical? Talk to us →
Built for multi-client agency work.
Pondral was designed by an operator who has run agency engagements end-to-end: scoping, pricing, delivery, retention. The platform fits the way agencies actually work.
In a demo we set up an agency workspace and run audits on brands you choose.
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