PondralAI Visibility for Agencies
Your clients are asking how they show up in ChatGPT. Have a real answer.
Pondral runs AI visibility audits across every client in your book (a full 5-engine audit weekly) and gives you white-label reports to put in front of clients. Open methodology. Defensible numbers.
12–25
brands per workspace
White-label
client-ready reports
Weekly
full 5-engine audit
Open
scoring methodology
The problem
Clients are asking the question. The agencies that can answer win the work.
Every CMO has now asked their agency some version of: "How are we showing up in ChatGPT?" The agencies giving thoughtful, data-backed answers are expanding their accounts. The agencies fumbling it are losing them. SEO tools haven't caught up. Manual prompting doesn't scale past five clients. There's no shared language, no standard score, no defensible ROI story yet.
Manual prompting doesn't scale
Three clients is fine. Thirty is impossible. Once you're spot-checking ChatGPT, Claude, Gemini, Perplexity, and Grok by hand, the work eats your strategist's calendar and the data is stale by the next QBR.
No before-and-after to prove ROI
Without timestamped, immutable audit data, you can't show a client that your work moved the needle. "Trust me, you're more visible now" doesn't renew a retainer. Defensible numbers do.
Generic SEO tools don't monitor AI engines
Ahrefs, SEMrush, and the rest still measure Google rankings. None of them score how ChatGPT describes your client's brand. Adding an AI visibility line item to your retainer requires an actual AI visibility tool.
The opportunity
AI visibility is a billable service line
Three ways agencies are already monetizing AI visibility.
Audit-as-engagement
Run a one-time AI visibility audit per client at $5K to $25K. Pondral does the data. Your strategists do the interpretation. Repeat quarterly or annually.
Retainer line item
Add AI visibility monitoring to existing SEO, content, or digital retainers as an incremental $1K to $5K per client per month. Pondral runs the platform. You sell the outcome.
Pitch differentiator
Walk into a new business meeting with a live AI visibility scorecard for the prospect's brand. Show them exactly where they stand vs. their competitors. Win the work that goes to whoever brought the best data.
How it works
How an agency turns this into renewed retainers
Add every client to one workspace
12 brands included — Add brands anytime — $75/mo each (up to 25 total) — all in one workspace, one login. Your strategists work across the full book in a single dashboard. Organization SSO, workspace roles for your own team, and audit-log export. A client-side stakeholder gets a share link scoped to a single brand, so they see that brand and nothing else.
Pondral runs the audits
A full audit across ChatGPT, Claude, Gemini, Perplexity, and Grok every week. Every audit run is timestamped and immutable so the numbers in your client report are traceable back to the raw AI response.
White-label the client reports
The reports you hand clients carry your logo and your agency's name — configured yourself in the dashboard. Provenance ledger export means anything we surface, you can show your client end-to-end, on demand.
Briefs into your workflow tool
Content briefs based on Pondral's gap analysis, ready to hand to whoever does the work. Alerts by email when a client's score drops, and in Slack, Teams or Discord if you connect them. API, webhooks, and exports feed your existing reporting. You don't change tools, you add data.
Built for agency operations
What the Agency tier gives you
Agency is the tier built for multi-client operations. It includes the primitives agencies need to run AI visibility as a service line. See full pricing.
White-label client reports
Report exports carry your logo, your agency's name, and your report cover — no Pondral attribution on the client-facing document. Set it up yourself in the dashboard. A custom domain is self-serve to verify; attaching the portal host (Vercel) and a branded sending domain (Resend) is a one-time Pondral activation.
12 brands included, up to 25
One agency workspace holding every client brand. The brand selector switches the dashboard to any one client; the weekly digest rolls the whole book up in a single email.
SSO + audit log export
SAML SSO via Okta, Microsoft Entra, Google. Workspace roles (owner, admin, editor, viewer) for your own team, and a per-brand share link you can send a client-side stakeholder so they see that brand and nothing else. Full audit log export for enterprise security-review requests.
API + webhooks
Push scores into your reporting stack. Pull events into client dashboards. A weekly full audit keeps every client current without manual intervention.
By agency type
How different agencies use Pondral
SEO & AI Visibility agencies
Your clients are asking when AI Visibility becomes a real service line. You need a measurement layer to bill against. Manual prompt-testing across five engines doesn't scale and your reports don't survive a CFO review.
Pondral becomes your measurement layer. Run audits per client, track scores over time, and tie content briefs to specific gaps. The open methodology means every score is defensible in front of a client's procurement team.
Brand & digital agencies
You sell strategy and creative. Clients now ask "how visible are we in AI?" and you want a substantive answer without standing up an in-house data team.
Pondral generates the data layer. Your strategists interpret it. Add AI visibility audits to brand engagements as a $10K-$50K work package, or bundle into ongoing retainers as an incremental line item.
PR & comms agencies
Reputation now extends to how AI engines describe your client. A negative frame in ChatGPT reaches more eyeballs than most press hits. Without monitoring, you find out from your client, not before.
Pondral tracks how every client is described: a full 5-engine audit weekly. Citation analysis shows which sources AI engines trust, so your team knows where to seed earned media.
Full-service & holding companies
You serve enterprise clients across BUs and geos. Each client has 10-50 brands. Procurement requires SSO, audit logs, and security documentation. Most AI visibility tools were built for a single SMB user, not a holding-company workspace.
Pondral's Agency tier includes 12 brands (Add brands anytime — $75/mo each (up to 25 total)) with white-label client reports, SAML SSO, audit log export, API, and a weekly full audit. Holding companies with larger books move to custom pricing. Roll the whole book up for the holdco. Drill down per-BU. One contract, one workspace, a share link per brand.
Before & after
How agencies handle AI visibility today vs. with Pondral
Integrations
Plugs into the tools you already use
Pondral doesn't replace your stack. It feeds it.
Alerts
Score drops, by email — and in Slack, Teams or Discord if you connect them
API + webhooks
Push scores into your reporting stack
CSV & XLSX exports
Every audit, portable for client reporting
SAML SSO
Okta, Microsoft Entra, Google Workspace
The methodology your clients will trust
Five-factor rubric with published weights. Every score links to its raw AI response. Each (question, engine) pair is graded once per run. No black-box scoring. Your clients can audit every number.
Frequently asked questions
How does Pondral support white-label reporting for agency clients?
Agency-tier accounts get white-label client reports and a white-label client portal: the exports and the shared portal you hand clients carry your logo and your agency's name, configured yourself in the dashboard. A custom domain is self-serve to verify — a TXT record proves you own it; attaching the portal host (Vercel) and a branded sending domain for email (Resend) is then a one-time activation on our side. SSO, audit log export, and per-brand client share links are included.
Can I run audits across all my clients in one workspace?
Yes. Every client brand lives in a single agency workspace — the Agency plan includes 12 brands. Add brands anytime — $75/mo each (up to 25 total). The brand selector switches the whole dashboard to one client at a time, and the weekly digest rolls the book up for you.
What integrations do agencies use most?
Alerts when a client's score drops, delivered by email, and in Slack, Teams or Discord if you connect them. API and webhooks for custom workflows, and CSV/XLSX exports for client reporting. A weekly full audit keeps every client current without manual runs.
Can I resell Pondral as part of my retainer?
Yes. Many agencies bundle AI visibility into existing SEO, content, or digital retainers, and price the increment at a margin. Others run AI visibility as a standalone audit engagement priced per-brand. Pondral's brand-based agency pricing (12 brands included, up to 25) supports both.
How do I prove ROI to clients on AI visibility work?
Every audit run is timestamped and immutable. Every score links to the raw AI response that generated it. You can show before-and-after data for any dimension: overall SOV, theme-level coverage, competitor gaps, citation share. Board-ready scorecards export as PDF or live links.
What does the agency tier cost?
The Agency plan is $999/month, or $849/month billed annually ($10,188 billed annually); the pricing page has a monthly/annual toggle. It includes 12 brands. Add brands anytime — $75/mo each (up to 25 total). White-label client reports, SSO, a weekly full audit, API and webhooks, audit log export, and direct founder support are included. Larger agencies move to custom pricing. Contact us for volume terms.
What makes Pondral suitable for agencies?
Pondral is built for agencies that need to run AI visibility audits across multiple clients. The Agency tier includes 12 brands (Add brands anytime — $75/mo each (up to 25 total)), white-label client reports, SAML SSO, a weekly full audit, API and webhooks, and content briefs your team can act on directly. Every score links to the raw AI response so your clients can verify the data. The open 5-factor methodology means your numbers survive procurement review.
Serving a regulated vertical? Talk to us →
Built to grow agency revenue.
Pondral was designed by an operator who has run agency engagements end-to-end: scoping, pricing, delivery, retention. The platform fits the way agencies actually work.
Demo takes 30 minutes. We'll set up your agency workspace, drop in three of your clients, and run live audits on the call.
Book an agency demo