For most of the last decade, your About page was an afterthought. A team grid, a mission statement, a press kit. Marketing rarely cared about it. SEO certainly didn't. But as our complete guide to AI visibility explains, what AI engines value is fundamentally different from what Google rewarded.
That changed when AI models started training on the web at scale and synthesizing answers that lean heavily on entity-level facts. Your About page is where your domain states those facts in plain language. If you're looking for quick wins, our AI visibility quick wins post covers the fastest changes you can make.
When a model is asked "what does Acme do?", your homepage hero, full of marketing copy, gives it little to extract. The page where you've told it, in plain language, who you are and what you make gives it much more. Adding schema markup to your About page states your entity details in a form AI parsers can read.
Pondral's Context factor grades how an engine describes you: how you are portrayed, whether the facts are right, and whether you are placed in the right category. To understand how that Context factor works, read our five-factor rubric explainer, or visit the full methodology page.