PondralPlans, engines, and billing
What each plan includes, how engine coverage and audit limits work, and how to change plans.
Plans and engine coverage
The free plan includes 3 visibility checks per month, with 2 AI engines per check. Paid plans run all 5 engines (ChatGPT, Claude, Gemini, Perplexity, Grok) and include a weekly full audit of every brand you track. Higher tiers include more brands and raise how many prompts each brand can track (10 on Free and SMB, 50 on Growth, and 100 on Agency), and add features like content briefs and monitoring schedules. The Pricing page has the current, authoritative breakdown.
Audit limits
Every brand tracks a plan-based number of active prompts (10 on Free and SMB, 50 on Growth, and 100 on Agency). That cap is what limits an audit's size — a weekly full audit runs the brand's active prompts across all 5 engines.
On the free plan you get 3 visibility checks a month across 2 engines, and that count resets monthly. Paid plans run the weekly full audit instead of a per-check count. See 'Managing brands and prompts' for how the prompt counter and archiving work.
Changing your plan
Manage your subscription from the Billing page. Upgrades take effect immediately, so the extra engines and brands are available right away. Track multiple brands in one workspace (included brands plus $75/mo extras) — the brand picker scopes the dashboard to one brand. For enterprise needs (SSO, custom integrations) or regulated verticals, reach out at hello@pondral.com.
Still stuck? Email hello@pondral.com.