Reading your AI Visibility Score

Each question on each engine gets a score from 0 to 100. 0 means the engine answered with no awareness of your brand. 100 means you're the authoritative, prominently-cited answer. Your headline AI Visibility Score is the average across every question × engine.

The 5-factor rubric

Each score is built from five factors: Presence (20%): were you mentioned at all; Prominence (25%): how early and central; Context (20%): how well you were described: portrayed favourably, described accurately, and placed in the right category; Citation Link (20%): did the engine link to your own domain or only third parties; Competitive Presence (15%): your share of voice among all brands named. The methodology is published in full on the Methodology page.

Grades and what to do

A+ (90–100) dominant · A (80–89) strong · B+/B (60–79) good-to-moderate · C+/C (40–59) needs work · D (25–39) poor · F (<25) effectively invisible.

A common trap: high Presence but a Citation Link of 0. You're mentioned, but the engine never links to your site, so no one arrives. The fix is citable owned content: clear, structured, specific, on your own domain.

Read trends, not single runs

AI engines are non-deterministic, so the same question can score a few points differently run to run. Don't chase a one-run dip that's just noise, and don't over-read a one-run spike. Watch the trend across several runs on the History page.