PondralFrequently asked questions
Quick answers to the most common questions.
Why did my score change when I didn't change anything?
AI engines are non-deterministic — they can phrase the same answer differently each time, which moves your score a few points. That's why we tell you to read trends across several runs, not a single number.
Why is my score high on one engine and low on another?
Each engine has its own knowledge base and way of retrieving and citing sources. It's normal to score well on one and poorly on another; the Engines page shows the per-engine detail so you can target the gap.
How is this different from SEO?
SEO optimises for a ranking on a search results page. AI Visibility optimises for whether — and how — your brand is named inside an AI's generated answer. You can rank #1 in Google and still be invisible in ChatGPT. See the guide 'What is AI Visibility?' for the full explanation.
How do I get help?
Email hello@pondral.com and we'll get back to you. Include your brand name and what you were trying to do.
Still stuck? Email hello@pondral.com.